Layla's Got You

sector: Public Health

client: Allyn Family Foundation

services: Branding, Video, Photography, Identity, Art Direction

year: 2021

The Layla’s Got You campaign uses social marketing techniques to keep young women engaged with Layla, and uses the chatbot as a conversation starter about women’s empowerment and other social determinants of health. This campaign exposed deep divides in the variety of tailored health information available to white women compared to women of color.