Stronger: Misinformation 101

sector: Public Health

client: BioNTech

services: Motion

year: 2021

Stronger is a national campaign bringing together individuals and organizations on behalf of science, medicine, and vaccines. It is the first vaccine advocacy campaign to focus on the root cause of vaccine hesitancy - misinformation. We created a video series that deep dives into subjects like conspiracies, internet bots, science deniers, and misinformation victims. The videos are meant to be eye-catching and humourous, using a range of illustration styles, gritty textures, and trippy op-art patterns.